Leadoff Studio


Roman Packaging

Client: Roman Health
Year: 2017
Our Role: Structural Packaging Design, Unboxing Experience, Product Development & Production

Roman looks to de-stigmatize men’s healthcare through its direct to consumer platform. The diagnosis and prescription is done entirely through a smart phone. Leadoff helped Roman design the first physical touch point that their patients have with the brand when they receive their prescription.

We designed an unboxing experience that is discrete on its exterior and clear and informative on its interior. The unwrapping motion was inspired by a tool roll. When the package is opened, the user moves from left to right, absorbing the information around their prescription and ultimately landing at the medication.