Leadoff Studio
THIS Final pattern high res.jpg


Cutter Case for THIS

Client: THIS
Year: 2015
Our Role: Industrial Design, Mechanical Engineering, Structural Packaging Design, Product Development & Production

THIS came to Leadoff Studio with a mission they began developing as an advertising project in grad school: Modernizing the Miswak, an ancient and natural tool for brushing teeth. Through sketching, prototyping, and testing, Leadoff molded THIS's idea into a real product. We helped the start up take their idea from mock-up advertisements into a beautiful, functional, product that is currently available in the Middle East. We helped THIS design their bilingual packaging as well, which earned a Dieline Award for Packaging.