Modernizing the Experience of an Ancient Tradition

THIS came to Leadoff Studio with a mission: Modernizing the Miswak, an ancient and natural tool for brushing teeth. Through sketching, prototyping, and testing, Leadoff helped THIS evolve their initial idea into the Cutter Case product. We helped the startup take their idea from mock-up to a beautiful, functional product. We helped THIS create their bilingual packaging design as well. Our industrial design and structural packaging work for THIS earned a Dieline Award in the Personal Care category.