Leadoff Studio
THIS+Final+pattern+high+res.jpg

THIS

CutterCase_Group01.jpg
 

THIS Cutter Case & Packaging

Client: THIS
Year: 2015
Our Role: Industrial Design, Mechanical Engineering, Structural Packaging Design, Product Development & Production

THIS came to Leadoff Studio with a mission they began developing as an advertising project in grad school: Modernizing the Miswak, an ancient and natural tool for brushing teeth. Through sketching, prototyping, and testing, Leadoff molded THIS's idea into a real product. We helped the start up take their idea from mock-up advertisements into a beautiful, functional, product that is currently available in the Middle East. We helped THIS design their bilingual packaging as well, which earned a Dieline Award for Packaging.

 
 
download (1).png
THIS+-+Leadoff+Studio+-+cutter+case+blue.jpg
Breakdown_highres.jpg
THIS+-+Leadoff+Studio+-+cutting1+%281%29.jpg
blue+basic+high+res (2).jpg
Stacked+High+Res.jpg