SUSTAINABLE BEAUTY PACKAGING DESIGN
Client: Pley Beauty // SHA Beauty
Year: 2021
Our Role: Industrial Design, Conceptual Design, Sustainability, CMF
Leadoff Studio led industrial design of the primary packaging for Lip Gloss and Lip Stick for Pley Beauty. We worked along side a manufacturing partner specializing in recycled plastic to create a physical brand aesthetic that mixed old Hollywood glam with a modern Southern California vibe.
SUSTAINABLE MATERIALS DESIGN
We worked closely with the manufacturer to conceptualize various looks and CMF options based on the capabilities of their recycled plastics. Our designs looked to highlight the capabilities of the material which features 45% post-consumer recycled plastics.
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